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CPG
Our 5 Levers To Unlock Cash Flow
Our proven system for boosting cash flow with the sales you already have.
PRICING
✗ THE HARD WAY
Waiting until you have to raise prices and doing it across the board.

✔ THE LINES WAY
Strategically reviewing all your pricing and offerings to boost cash flow — without losing customers.
COGS
✗ THE HARD WAY
Squeezing as much as you can out of your prices & terms with vendors.

✔ THE LINES WAY
Finding opportunities to buy and use products more effectively — without harming key relationships.
OPERATIONS
✗ THE HARD WAY
Making drastic or random cuts that do more long term harm than good.

✔ THE LINES WAY
Identifying wasteful spending that doesn't add any value — without turning your business upside down.
NON-OPERATIONS
✗ THE HARD WAY
Delaying important investments or expenses until you "find the money".

✔ THE LINES WAY
Planning for important investments or expenses — without breaking the bank.
INVESTING/FINANCING
✗ THE HARD WAY
My accountants are keeping an eye on all of this stuff, right?

✔ THE LINES WAY
Knowing the important numbers that aren't on your P&L — without becoming an accounting expert
Case Studies
Real businesses. Real results.
New Sales: none
Cash Invested: $0
Results: under 30 days
The Family Owned
RESTAURANT
Their Problem:
Lack of systems made for messy books and numbers
Their Blueprint:
✔ Repriced low margin items
✔ Smarter purchasing
✔ Consolidated vendors
Cash Flow Increased: $37,000
The Growing
PLUMBING COMPANY
Their Problem:
Expenses were growing faster than sales
Their Blueprint:
✔ More accurate job costing
✔ Improved technology
✔ Outsourced admin tasks
Cash Flow Increased: $46,000
The Up and Down
RETAIL STORE
Their Problem:
Seasonal business created constant cash crunches
Their Blueprint:
✔ Reduced inventory
✔ Cut slow-moving SKUs
✔ Reorganized debt
Cash Flow Increased: $32,000
The
Sales-to Cash Blueprint
How you can unlock the cash flow hiding in your business in as little as 7 days.
1
Show Us
The Numbers
Send or give us access to your financials
2
Tell Us About
Your Business
A short call to review your business model
3
Unlock The
Opportunties
Review your blueprint for more cash every month.
✔ Make more money with the sales you already have
✔ No risky investments or additional expenses
✔ Stop getting surprised and start taking control
$495
(credited 100% towards future engagements)
About Us
We're built for Main Street business owners

Mission
To help business owners make the money they deserve.
Cash is King
Sales might be how small businesses measure themselves - but it's cash flow that counts.
We're One of You
It takes experience owning and operating small businesses to understand what they need - and what they don't.
Simplicity Beats Complexity
Complicated spreadsheets might seem impressive - but they're a waste of time for most small businesses
John Rodriguez, CEPA
Founder & Head Numbers Guy
There's a good chance that John understands you and your business better than anyone else you've ever worked with.
He isn't an MBA or finance guy. He learned business by owning, operating, buying and selling them. He learned finance of all of the things that matter in a small business, none of them matter much without cash flow.
He has since worked with over a hundred business owners on exit & growth strategies and buying & selling businesses.
Connect with John

Frequently Asked Questions
How much cash flow can I expect you to find?
That depends, we can't say for sure or guarantee any results. It's our goal to unlock at least 1 - 2% of revenue every month. If you have $2,000,000 in sales that would be around $20,000 - 40,000 every year.
Do I need clean books to get started?
Nope. We love a fixer upper. We work with what you have - Quickbooks, spreadsheets or a shoe box filled with receipts. Our goal is to build better businesses, not find perfect bookkeeping.
How long does the Sales-to-Cash Blueprint take?
We can complete the whole process in as little as 7 days. It just depends on your availability and how fast you want to see results.
Do you only offer the Sales-to-Cash Blueprint?
No, that's just where we start. We also offer monthly accounting and advisory services. You can see all of our plans here.
Do you offer other advisory services?
Yes, we also offer services for owners that are want to sell their business one day. Book a call to hear about our exit and growth planning.
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